New media and public relations. Introduction Katie Delahaye Paine.

Ein gutes und sauberes Exemplar. - Dimensions of Public Relations: Moving beyond Traditional Public Relations Models BEY-LING SHA -- A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation ZORAIDA R. COZIER AND DIANE F. WITMER -- From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management JENNIFER L. BARTLETT -- Public Relations and Complexity Thinking in the Age of Transparency SANDRA C. DUH�-- Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence DAMION WAYMER -- New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media VINCENT HAZLETON, JILL HARRISON-REXRODE, AND WILLIAM R. KENNAN -- The Untamed Blog: Public Relations Asset or Liability? KATHLEEN M. LONG, PETER W. GALARNEAU, JR., JEFFREY R. CARLSON, AND ERIN C. BRYAN -- The Wiki Factor: A Study of Reputation Management MARCIA WATSON DISTASO, MARCUS MESSNER, AND DON W. STACKS -- Digital Public Relations: Online Reputation Management IDIL CAKIM -- Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility DEBRA A. WORLEY -- The Public Relations Web Site Experience: Online Relationship Management MIHAELAVORVOREANU -- Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power W. TIMOTHY COOMBS AND SHERRY J. HOLLADAY -- Saving Disney: Activating Publics through the Internet SARAH BONEWITS FELDNER AND REBECCA J. MEISENBACH -- The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan MOHAN J. DUTTA AND MAHUYA PAL -- The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case ROMY FR�LICH AND JEFFREY WIMMER -- Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change MARIA DE F�TIMA OLIVEIRA -- Engendering the Arabic Internet: Modern Challenges in the Information Society MAHMOUD EID -- Fraud Talk: How Banks Use Online Efforts to Fight Phishing CASSANDRA IMFELD, GLENN W. SCOTT, AND GLEN FEIGHERY -- Public Relations Meets Marketing Online: An Exploratory Study of Biotech Small- to Medium-Sized Enterprises CALIN GURAU -- Building the Nonprofit Organization-Donor Relationship Online: The Increasing Importance of E-philanthropy RICHARD D. WATERS -- Building Relationships through Interactivity: A Cocreational Model for Museum Public Relations JORDI XIFRA -- Going Green: Using Computer-Mediated Public Relations to Communicate Environmental Causes RIC JENSEN -- Internet-Mediated Public Relations and the News Media: The Importance of the Internet in Danish Public Relations Practice NETE N�GAARD KRISTENSEN -- Web Sights: Images of Diversity on College and University Home Pages BRIGITTA R. BRUNNER AND MARY HELEN BROWN -- Relationship Management and Online Communication with Children DENISE BORTREE -- Hazards, Outrage, and Affected Publics: Crisis Communication in the Internet Age KENNETH A. LACHLAN AND PATRIC R. SPENCE -- Communicating during Terrorist Threats and Acts through Crisis Communication Centers JULIANN C. SCHOLL, AMY N. HEUMAN, BOLANLE A. OLANIRAN, AND DAVID E. WILLIAMS -- Crisis Communication Evolves in Response to New Public Engagement Constructs in Educational Settings and Beyond BARBARA S. GAINEY -- Balancing Traditional Channels of Public Relations with New Media Technologies in Crisis Communication: The Case of a Catholic College MELISSA K. GIBSON HANCOX AND ANTHONY C. PEYRONEL -- The American Red Cross and Media Use during Hurricane Katrina LIESE L. HUTCHISON -- Using Mediated Communication Channels in a Crisis: American Airlines' Employee Crisis Response to the 9/11 Attack JOE DOWNING. ISBN 9781433101243