JULES CHERET. PIONIER DER PLAKATKUNST. PIONEER OF POSTER ART,

softcover with flaps, 210 x 270mm., 168 pages., 121 colour illustrations. ISBN 9783897903562. Jules Cheret (1836-1932) is considered the father of modern posters. Through the use of colour lithography he developed commercial posters into an independent art form and contributed to the transformation of the urban image of the art metropolis Paris with his enormous production of colour posters and advertising art. The effect of his work wasn't only noticeable in public spaces, but artists like Henri de Toulouse-Lautrec also consequently adopted the medium and developed its visual language further. As a lithographer, printer, designer, painter, decorator and illustrator, Jules Cheret was a prominent figure in Parisian art and literary circles at the end of the 19th and beginning of the 20th century. This publication focuses on his pioneering poster art, which covers a wide range of subjects from circuses, concerts and ex- hibitions to ready-made fashion, cosmetics, pharmaceuticals and press products, thanks to the increased demand brought about by the liberalisation of the media, the development of the rail network and the upturn in economy and trade. Jules Cheret developed a striking individual style in the neo-rococo tradition, but that also displayed the first modern elements which were to fascinate impressionists like Georges Seurat. Jules Cheret is a pioneer of the modern advertising poster. His unusual designs gave him the nickname ?Tiepolo of the Boulevards?. This publication documents the career of this defining artist in the history of poster art, by means of a wide selec- tion of commercial posters and advertising art, as well as decorations and paintings. Exhibition at the Museum Villa Stuck, Munich, until 5.2.2012. Text in English and German. New book.