Questo sito usa cookie di analytics per raccogliere dati in forma aggregata e cookie di terze parti per migliorare l'esperienza utente.
Leggi l'Informativa Cookie Policy completa.

Libri antichi e moderni

Griffin, Tom

International Marketing Communications

Butterworth-Heinemann, 1993

49,60 €

Psychobabel & Skoob Books

(Didcot, Regno Unito)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Anno di pubblicazione
1993
ISBN
0750605529
Luogo di stampa
Oxford
Autore
Griffin, Tom
Editori
Butterworth-Heinemann
Formato
8vo - over 7¾" - 9¾" tall
Soggetto
MARKETING BUSINESS ECONOMICS Business, Management
Descrizione
S No Dust Jacket paperback
Stato di conservazione
Buono
Lingue
Inglese
Legatura
Brossura

Descrizione

Library stamps and stickers on front inside cover and FEP. Library sticker on spine. Laminate soft cover. Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world. These principles are discussed in the context of varying customer and consumer types, environments, communication techniques and media options and examples are given of the various communication techniques used to reach customers and consumers under different environmental conditions and constraints Ex - Library
Logo Maremagnum it