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Livres anciens et modernes

Belson, W A

The Impact of Television Methods and Findings in Program Research

London, Crosby Lockwood, 1967

15,00 €

Science Books

(London, Royaume-Uni)

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Détails

Année
1967
Auteur
Belson, W A
Éditeurs
London, Crosby Lockwood
Thème
television, marketing, advertising, programming, market research, televisione, pubblicita', ricerche di mercato
Langues
Anglais

Description

400pp VG/VG original editorial blue cloth with gilt lettering on spine in original dustwrapper slightly creased on top and with light traces of dust on the back, overall in excellent condition, clean and tight copy. A thorough and comprehensive work on the impact of television and program research; the Author had been with the BBC and the London School of Economics and Political Science.