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Livres anciens et modernes

Griffin, Tom

International Marketing Communications

Butterworth-Heinemann, 1993

49,60 €

Psychobabel & Skoob Books

(Didcot, Royaume-Uni)

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Mode de Paiement

Détails

Année
1993
ISBN
0750605529
Lieu d'édition
Oxford
Auteur
Griffin, Tom
Éditeurs
Butterworth-Heinemann
Format
8vo - over 7¾" - 9¾" tall
Thème
MARKETING BUSINESS ECONOMICS Business, Management
Description
S No Dust Jacket paperback
Etat de conservation
En bonne condition
Langues
Anglais
Reliure
Couverture souple

Description

Library stamps and stickers on front inside cover and FEP. Library sticker on spine. Laminate soft cover. Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world. These principles are discussed in the context of varying customer and consumer types, environments, communication techniques and media options and examples are given of the various communication techniques used to reach customers and consumers under different environmental conditions and constraints Ex - Library
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