Hearts and minds. US cultural management in 21st century foreign relations. / American studies and media ; vol. 4.

Ein tadelloses Exemplar. - This volume looks at a key component of recent US foreign relations, namely, its emphasis on �hearts and minds� as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations. - Contents: Tess Lea and Stuart Rollo: A Servant Is Not Greater Than His Master: American Primacy in Australian Security -- Robert D. Eldridge: No Better Friend: The Outreach Efforts of the United States Marine Corps in Japan and the Asia-Pacific -- Michael C. Davies: Ebb and Flow: How Strategic Culture, Operational Art, and Threat Perceptions Have Defined the Engagement with Culture -- Mehmed Ali: The Matrimony of Patrimony: The Troubled Marriage of Museums and Mission in U.S.-Occupied Iraq -- Natalia Grincheva: The Museum Dimension of American 'Soft Power': A Genealogy of Cultural Diplomacy Institutions -- Juan Luis Manfredi: MOOCs and Foreign Affairs: New Challenges for Diplomacy -- Yasmin Djabarian: Shaping the U.S. Image in Iran via Satellite: VOA's Simaye Amrica and Its Projection of America's Attractiveness -- Serena Fusco: 'These Girls Hold Our Future in Their Hands': The Case of Girl Rising -- Eunice Seixas: 'Hearts and Minds': Discursive Uses and Impacts in US-Russia Relations -- Karyn Hollis: Quantitative Linguistic Analyses of the Phrase 'Hearts and Minds': From the Spiritualism of The King James Bible to the Militarism of Wikileaks Cables. ISBN 9783631667309