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Livres anciens et modernes

Bernays, Edward L.

Crystallizing Public Opinion

Boni and Liveright, 1923

6500,00 €

RareNonFiction.com

(Ladysmith, Canada)

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Détails

Année
1923
Lieu d'édition
New York
Auteur
Bernays, Edward L.
Éditeurs
Boni and Liveright
Format
8vo - over 7¾" - 9¾" tall
Edition
F First Edition
Thème
Public Relations History Founder Propaganda Herd Group, Maniuplation Control Politics Spin Politics Marketing Conspiracy, News Media Psychology
Description
H Hardcover
Etat de conservation
En bonne condition
Langues
Anglais
Reliure
Couverture rigide
Premiére Edition
Oui

Description

218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays ". Tries to set down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book