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Livres anciens et modernes

Mitchell Peta

Contagious Metaphor

Bloomsbury 2014,

19,00 €

Pali s.r.l. Libreria

(Roma, Italie)

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Détails

Auteur
Mitchell Peta
Éditeurs
Bloomsbury 2014
Description
S
Jaquette
Non
Etat de conservation
Neuf
Reliure
Couverture souple
Dédicacée
Non
Premiére Edition
Non

Description

8vo, br. ed. pp.204. The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with AndrÈ Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
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