The Overwaitea Story: BC's Very Own Food People, Since 1915

Brand new book is in excellent condition in every respect. Oversize oblong format with letter "signed" by Darrell Jones, company prez. celebrating the store's 100th birthday. Binding is solid and square, covers have sharp corners, exterior shows no blemishes, text/interior is clean and free of marking of any kind. Dust jacket shows the slightest signs of shelf wear only, no tears. 143 pages. "Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea". In 1968, Jim Pattison purchased Overwaitea. As of January 2007, the chain operated 15 outlets throughout the province, primarily in the smaller towns of British Columbia, while a number of stores formerly operated under the Overwaitea brand have since been converted to that of its sister chain, Save-On-Foods. Their parent company, the Overwaitea Food Group, also owns Urban Fare, PriceSmart Foods and Cooper's Foods. All are owned by the Jim Pattison Group."