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Libros antiguos y modernos

Caterina Toschi

The Olivetti idiom 1952-1979

Quodlibet, 2018

22,80 € 24,00 €

Quodlibet

(Macerata, Italia)

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Detalles

Año de publicación
2018
ISBN
9788822901989
Autor
Caterina Toschi
Páginas
192
Serial
Cataloghi di mostre
Editores
Quodlibet
Formato
240×169×16
Materia
Olivetti (società), Industrializzazione e storia industriale, Storia d’Europa, Cataloghi di mostre e collezioni, Italia, 1950–1959, 1970–1979
Conservación
Nuevo
Idiomas
Inlgés
Encuadernación
Tapa blanda
Condiciones
Nuevo

Descripción

The volume aims to reconstruct, through photographs and documents, the development of the Olivetti corporate identity from 1952 to 1979, as it was conveyed through various types of spaces for the exposition and description of its products: exhibitions, stores and its school. The display methods and the written, oral and visual forms of ‘storytelling’ that brought the instantly-recognizable Olivetti idiom international success come together here for the first time, from the little-known exposition Olivetti: Design in Industry, held from October to November 1952 at the Museum of Modern Art in New York, to the CISV, Centro Istruzione e Specializzazione Vendite (Center for Teaching Specializations of Olivetti Sales) (1954–1979), the first Italian school of marketing with a technical/humanistic focus, portrayed here through archival documentation and photographs by Paolo Monti and Gabriele Basilico.