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Libros antiguos y modernos

Belson, W A

The Impact of Television Methods and Findings in Program Research

London, Crosby Lockwood, 1967

15,00 €

Science Books

(London, Reino Unido)

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Formas de Pago

Detalles

Año de publicación
1967
Autor
Belson, W A
Editores
London, Crosby Lockwood
Materia
television, marketing, advertising, programming, market research, televisione, pubblicita', ricerche di mercato
Idiomas
Inlgés

Descripción

400pp VG/VG original editorial blue cloth with gilt lettering on spine in original dustwrapper slightly creased on top and with light traces of dust on the back, overall in excellent condition, clean and tight copy. A thorough and comprehensive work on the impact of television and program research; the Author had been with the BBC and the London School of Economics and Political Science.