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Libros antiguos y modernos

Griffin, Tom

International Marketing Communications

Butterworth-Heinemann, 1993

49,60 €

Psychobabel & Skoob Books

(Didcot, Reino Unido)

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Detalles

Año de publicación
1993
ISBN
0750605529
Lugar de impresión
Oxford
Autor
Griffin, Tom
Editores
Butterworth-Heinemann
Formato
8vo - over 7¾" - 9¾" tall
Materia
MARKETING BUSINESS ECONOMICS Business, Management
Descripción
S No Dust Jacket paperback
Conservación
Bueno
Idiomas
Inlgés
Encuadernación
Tapa blanda

Descripción

Library stamps and stickers on front inside cover and FEP. Library sticker on spine. Laminate soft cover. Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world. These principles are discussed in the context of varying customer and consumer types, environments, communication techniques and media options and examples are given of the various communication techniques used to reach customers and consumers under different environmental conditions and constraints Ex - Library
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