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Libros antiguos y modernos

Bernays, Edward L.

Crystallizing Public Opinion

Boni and Liveright, 1923

6500,00 €

RareNonFiction.com

(Ladysmith, Canadá)

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Formas de Pago

Detalles

Año de publicación
1923
Lugar de impresión
New York
Autor
Bernays, Edward L.
Editores
Boni and Liveright
Formato
8vo - over 7¾" - 9¾" tall
Edición
F First Edition
Materia
Public Relations History Founder Propaganda Herd Group, Maniuplation Control Politics Spin Politics Marketing Conspiracy, News Media Psychology
Descripción
H Hardcover
Conservación
Bueno
Idiomas
Inlgés
Encuadernación
Tapa dura
Primera edición

Descripción

218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays ". Tries to set down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book