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Libros antiguos y modernos

Mitchell Peta

Contagious Metaphor

Bloomsbury 2014,

19,00 €

Pali s.r.l. Libreria

(Roma, Italia)

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Detalles

Autor
Mitchell Peta
Editores
Bloomsbury 2014
Descripción
S
Sobrecubierta
No
Conservación
Nuevo
Encuadernación
Tapa blanda
Copia autógrafa
No
Primera edición
No

Descripción

8vo, br. ed. pp.204. The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with AndrÈ Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
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