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Libros antiguos y modernos

Holme, Bryan

Advertising: Reflections of a Century

William Heinemann Ltd, 1982

8,75 €

Godley Books

(Hyde, Reino Unido)

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Detalles

Año de publicación
1982
ISBN
0434345407
Lugar de impresión
London
Autor
Holme, Bryan
Editores
William Heinemann Ltd
Formato
12.25 x 9.25 inches
Edición
First Edition
Materia
Advertising, Selling, Psychology, History
Descripción
Very Good (+)
Descripción
Hard Cover
Sobrecubierta
Conservación
Excelente
Idiomas
Inlgés
Encuadernación
Tapa dura
Copia autógrafa
No
Primera edición

Descripción

No marks or inscriptions. A very clean very tight copy with unmarked matt black boards and no bumping to corners. Dust jacket price clipped but not marked or torn with traces of storage. 324pp. A lavish volume with reproductions from the top artists' advertising images over the previous century. They show how the images may be different but that the psychology used in selling has little changed over the period. A heavy book.