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Rare and modern books

Dobrow, Lawrence (Signed)

When Advertising Tried Harder: The Sixties - The Golden Age of American Advertising

Friendly Press, Inc., 1984

599.95 €

RareNonFiction.com

(Ladysmith, Canada)

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Details

Year of publication
1984
ISBN
0914919008
Place of printing
USA
Author
Dobrow, Lawrence (Signed)
Publishers
Friendly Press, Inc.
Size
Folio - over 12" - 15" tall
Edition
F First Edition
Keyword
American Advertising History Pictorial Works Bill Bernbach, Collectible Americana History Business
Binding description
J H Very Good Hardcover
State of preservation
Very Good
Languages
English
Binding
Hardcover
First edition
Yes

Description

205 pages. Index. Signed and inscribed by author upon front free endpaper. "The benchmark study of what many experts consider to be the golden age of creativity in American advertising. The story of that creative revolution - that saga of talent, audacity, and poetic ego - is faithfully told in this exciting and precise study by someone who watched it, and somehow understood" - from dust jacket. Printed on glossy stock. Wonderfully illustrated, primarily in colour. Clean, bright and unmarked with light wear. Dust jacket now preserved in glossy new archival-grade Brodart cover. An inspirational gift for anyone competing in the advertising industry. Book