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Rare and modern books

Guyon Maxime

Toothbrushes

Same Paper, Shanghai, 2017

35.00 €

a+mbookstore Libreria

(Milano, Italy)

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Details

Year of publication
2017
ISBN
9789887755913
Author
Guyon Maxime
Pages
72
Publishers
Same Paper, Shanghai
Keyword
Photography
Binding description
brossura
Languages
Italian
Binding
Softcover

Description

Despite their very basic functions, toothbrushes typify a highly diversified, and often cryptic, universe. Design, terminology and features embedded in these everyday objects remind some recent technological developments. This applies in particular to optical fibers whose products sound almost supernatural. Starting from this observation, the goal was to show how extrapolations are pivotal in the creation of a collective imagination. Thus, the principle adopted was to select and apply the enigmatic products descriptions made by optical fibers manufacturers to the toothbrushes photographed by Maxime Guyon. This lexical substitution brings together two regimes of contemporary commodities that belong to radically different regimes but, in many aspects, share the same languages. — F.to: 26x31; pagg. 72; rileg. brossura. Editore: Same Paper, Shanghai, 2017.
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