THE ROAD TO FITZROVIA Part Of A Life

Newly published memoir by leading PR man Roger Jupe. "This memoir is as much a story of Britain in the second half of the 20th century as it is about how one of the country's first baby boomers found a future in that curious fringe of the London's West End which is Fitzrovia. "The swinging 60s, the 70s and 80s were the best of times for some and the worst of times for others. The book tells the story of an innocent entering the world of public relations and marketing when these disciplines were in their infancy, when morals and attitudes in a warily conservative nation were in flux. Consumerism was growing at speed and there was a wave of innovation and experimentation. The use of planned communication by businesses was coming of age after the Second World War. Computers and mobile phones were a bulky rarity, data driven digital marketing and social media had yet to be invented. "It was growing up during rationing with a father who was an expert in making sausages, then working in his early teens in a hotel kitchen that paved the way for the authors life-long involvement in the food industry. From an early baptism of fire in crises PR to staging major publicity coups in everything from the aircraft industry to the art world his early life was peppered with memorable encounters and influences that are vividly, humorously preserved. Along the way an incomparable cast of characters shape his story, from authors such as Sir Arthur Conan Doyle and AA Milne to the pop stars Buddy Holly and Brian Jones, from Fanny Cradock, one of the first tv cooks, to future culinary stars such as Prue Leith, from porn king Paul Raymond to US President Gerald Ford." Roger Jupe's autobiographical novel is a fascinating insight into the people, personalities and businesses that helped shaped the future for this leading exponent of marketing PR during a time of unprecedented change in British society. 8vo. 216pp. New