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Rare and modern books

Caterina Toschi

The Olivetti idiom 1952-1979

Quodlibet, 2018

22.80 € 24.00 €

Quodlibet

(Macerata, Italy)

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Details

Year of publication
2018
ISBN
9788822901989
Author
Caterina Toschi
Pages
192
Series
Cataloghi di mostre
Publishers
Quodlibet
Size
240×169×16
Keyword
Olivetti (società), Industrializzazione e storia industriale, Storia d’Europa, Cataloghi di mostre e collezioni, Italia, 1950–1959, 1970–1979
State of preservation
New
Languages
English
Binding
Softcover
Condition
New

Description

The volume aims to reconstruct, through photographs and documents, the development of the Olivetti corporate identity from 1952 to 1979, as it was conveyed through various types of spaces for the exposition and description of its products: exhibitions, stores and its school. The display methods and the written, oral and visual forms of ‘storytelling’ that brought the instantly-recognizable Olivetti idiom international success come together here for the first time, from the little-known exposition Olivetti: Design in Industry, held from October to November 1952 at the Museum of Modern Art in New York, to the CISV, Centro Istruzione e Specializzazione Vendite (Center for Teaching Specializations of Olivetti Sales) (1954–1979), the first Italian school of marketing with a technical/humanistic focus, portrayed here through archival documentation and photographs by Paolo Monti and Gabriele Basilico.