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Rare and modern books

Engel, James F., Martin R. Warshaw, Thomas C. Kinnear

Promotional Strategy : Managing the Marketing Communications Process

Irwin, 1979

7.12 €

Gravity Books

(Grantham NG31 9DS, United Kingdom)

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Details

Year of publication
1979
ISBN
0256021562
Place of printing
Homewood
Author
Engel, James F., Martin R. Warshaw, Thomas C. Kinnear
Publishers
Irwin
Edition
4th Edition.
Keyword
JAMES F. ENGEL MARTIN R. WARSHAW THOMAS C. KINNEAR BUSINESS, MARKETING Business
Binding description
No Jacket Original Blue Cloth
State of preservation
Very Good
Languages
English
First edition
No

Description

8vo, 754 pages, illustrated. eng