noah - directory of international package design III.

Einband berieben. - Noah Ill features the most contemporary of international package design in a splendid edition. An impressive gathering of package designers from all over the world present their designs and individual approaches to package design. The assembled styles and ideas reflect what are distinct cultural and market environments. As a result, NOAH III delivers a vitality and freshness that captures the character of package design today. NOAH III highlights the design and marketing objectives that are shared by today's international package designers. There is an emphasis on simplicity of design and on product identity becoming more effective through simple package design. Designers everywhere confront the challenge of moulding their personal design objectives to the demanding requirements of advertising objectives. Noah III is an exciting and important edition that will serve as a major source of ideas and information for designing and marketing professionals the world over. ISBN 4931154131