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Rare and modern books

Bernays, Edward L.

Crystallizing Public Opinion

Boni and Liveright, 1923

6500.00 €

RareNonFiction.com

(Ladysmith, Canada)

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Details

Year of publication
1923
Place of printing
New York
Author
Bernays, Edward L.
Publishers
Boni and Liveright
Size
8vo - over 7¾" - 9¾" tall
Edition
F First Edition
Keyword
Public Relations History Founder Propaganda Herd Group, Maniuplation Control Politics Spin Politics Marketing Conspiracy, News Media Psychology
Binding description
H Hardcover
State of preservation
Good
Languages
English
Binding
Hardcover
First edition
Yes

Description

218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays ". Tries to set down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book